CityTutor DC
brand assets
Designed all brand assets, including icon styles
website & social media
Designed, created content for, and launched CityTutor DC website; click to view relaunched website
Created strategy, designed, and wrote content for social media posts
print & editorial
Drafted op-ed that appeared in Washington Post in September 2021; click to read the article
Created bus ads for DC lines
community outreach
Created key messaging used for outreach efforts to partners throughout DC
Developed website sign-up form and email communication series to recruit volunteer tutors
Results for America’s 10-Year Impact Report & Event
microsite
Designed, wrote content for, and launched interactive website; click to view website
event materials
Produced print version of microsite report for event attendees
Designed window cling installation highlighting 10 years of successes
Developed overarching presentation used throughout daylong event
IEC’s National Roadmap for Disability-Inclusive Healthcare
website
Designed, drafted content for, and launched National Roadmap microsite; click to view website
promotional video
public relations
Pitched media for successful placements in Axios and Disability Scoop; click to read article.
social media toolkit
Created a social media toolkit with sample posts, graphics, and links used by partner organizations
Two Rivers Public Charter School
websites — main & learning institute
Redesigned, drafted content for, and launched new main Two Rivers PCS website; click to view website
Designed, drafted content for, and launched companion Two Rivers Learning Institute site for resources and courses; click to view website
brand assets
Designed new image and icon styles used throughout brand
out-of-home marketing
Created playground banners with school’s core values
Ready for Pre-K!
brand assets
Designed logo as part of new brand identity
Created branding with guide for logos, colors, fonts, and assets; click to download a short brand guide
marketing swag
Created swag with new brand, including shirts, banners, backpacks, and more
Designed marketing stickers for families
website & presentation slides
Designed, created content for, launched, and translated website in two weeks; click to view website
Created PowerPoint and Word templates
Designed bus ads that ran throughout DC
Designed and printed 20,000+ postcards in three languages
Designed and printed 3,000+ posters in three languages
commercials
15-second promotional videos to encourage families to enroll. Click above to view one.
branded videos
RiseUp Red Wing/RiseUp Partnership
brand assets
Created new name and digital identity for brand
Designed new color palette
Created color accessibility guides to ensure all online materials adhere to WCAG 2.1 standards
Designed new, custom icons
digital marketing
Designed, created content for, and launched new website; click to view website
swag & marketing materials
Created swag with new brand, including shirts, drinkware, stickers, lanyards, and external signage
Designed new newsletter and email templates, organizational brochure, and pitch deck
messaging
New elevator pitch
RiseUp Red Wing creates opportunities so that every young person in Red Wing can thrive. We connect youth and families to critical services and programs, and we spur shared action among committed partners to support all youth in unleashing their potential.
Previous mission statement
Red Wing Youth Outreach's mission is to provide intervention, life skills education, and mentoring for adolescents at risk of dropping out of high school and facing serious challenges in their transition to a healthy adulthood.
New mission statement
We are on a mission to ensure Red Wing offers abundant opportunities for all young people to unleash their potential. We serve youth and families through caring, responsive programming, and we foster shared action among partners committed to supporting youth.
Previous vision statement
Red Wing Youth Outreach will be recognized by social service providers, educators, funders, community partners and youth and families as the leader in serving adolescents at risk.
New vision statement
Our vision is a safe, vibrant Red Wing for all: Every young person has access to opportunities that help them reach their goals, youth and families are recognized as collaborators and leaders, and all Red Wing youth and community members feel valued, included, and empowered.