RiseUp Red Wing
brand assets
Rebranded organization from Red Wing Youth Outreach to RiseUp Red Wing
Created branding guide for logos, colors, fonts, icon styles, and assets
event collateral
Designed theme and coordinated all logistics for community fundraiser celebrating rebrand
Created all collateral for event
swag & marketing materials
Created swag with new brand, including shirts, drinkware, stickers, lanyards, and external signage
Designed new newsletter and email templates, organizational brochure, and pitch deck
messaging
new elevator pitch
[Red Wing Youth Outreach] creates opportunities so that every young person in Red Wing can thrive. We connect youth and families to critical services and programs, and we spur shared action among committed partners to support all youth in unleashing their potential.
previous vision statement
Red Wing Youth Outreach will be recognized by social service providers, educators, funders, community partners and youth and families as the leader in serving adolescents at risk.
new vision statement
Our vision is a safe, vibrant Red Wing for all: Every young person has access to opportunities that help them reach their goals, youth and families are recognized as collaborators and leaders, and all Red Wing youth and community members feel valued, included, and empowered.
previous mission statement
Red Wing Youth Outreach's mission is to provide intervention, life skills education, and mentoring for adolescents at risk of dropping out of high school and facing serious challenges in their transition to a healthy adulthood.
new mission statement
We are on a mission to ensure Red Wing offers abundant opportunities for all young people to unleash their potential. We serve youth and families through caring, responsive programming, and we foster shared action among partners committed to supporting youth.